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Ecommerce platforms

Storefront software for merchants.

Decision guides

How to choose · Ecommerce platforms

How to choose an ecommerce platform for your store

Choose by matching the platform's strengths to your catalogue shape, sales channels, payment and tax needs and the technical skill you can actually call on. Check how easily you can export products, customers and orders if you leave. A platform that fits your operations as the business grows at a manageable ownership burden beats one with the longest feature list.

Comparison · Ecommerce platforms

Hosted storefront service versus self-hosted ecommerce software

Hosted services trade flexibility for convenience: updates, security and uptime are the vendor's job. Self-hosted software trades convenience for control: you can alter anything, but you carry maintenance, hosting quality and breach risk. The decision turns on available technical skill, how unusual the business logic is, and how comfortable you are depending on a vendor's pricing and rules.

Problems & fixes · Ecommerce platforms

Why shoppers abandon your online checkout and how to diagnose it

Abandonment usually comes from a handful of friction points: surprise delivery costs, forced account creation, limited payment choices, slow or confusing pages and doubts about trust. Diagnose by walking the checkout on several devices, reading session recordings or funnel step data, and asking abandoning customers directly. Fix one cause at a time so you can see what actually changed behaviour.

Requirements · Ecommerce platforms

Legal and tax requirements for opening an online store

Selling online usually involves registering the business in some form, handling indirect tax such as sales tax or VAT where thresholds apply, publishing trader information and returns terms, protecting personal data and following product safety and advertising rules. Requirements vary significantly by country and by what you sell, so verify with your national authorities and a qualified adviser. This page outlines topics to check, not advice.

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